Case study:Honey trap

PRODUCTION

Rebecca Johnson directed the film in Brixton. She chose to tell this particular story because she has been working in Brixton with young people for more than 10 years therefore, she could see how this film could relate to lots of young people all over London. It is a cliche and a typical modern day story with the themes such as gender: how girls struggle to be in a mans world and also showed struggle and how young people could be outsiders. Furthermore, this film was based on a real story so Rebecca wanted to bring awareness to people and how serious these situations are for some of the young people in our society and how our society should start empaphising and understanding young people.

Rebecca Johnson found it difficult to find a producer for the film, but eventually she was able to find Sarah Sulick who she had a link with. Sarah Sulick (the producer of the film) introduced Rebecca Johnson to two production companies: Fierce production and Bright Pictures.

           

Due to the film being an independent film they had to find a way to fund the film. They raise the funds for the film by online campaigns, donations from The Walcot Foundation and crowd funding. The budget for the film was under £1 million.

The film's cast was found through street casting around Brixton, agencies,theaters, schools and community centrals. She chose these locations because she wanted to a more authentic performance therefore she chose people that could make it realistic as possible and have grown around the area instead of professional actors who wouldn't be as believable.

Rebecca Johnson collaborated with Fierce Productions and Sarah Sulick to make the film. This was important so that the project can come out how she wanted it to come out.

The technologys that has sed to make the film are Music, ADR, Sound design and Grading.

DISTRIBUTION

The film was distributed by Anchor Bay. Anchor Bay has also distributed in other films such as:The Cat O'Nine Tails, Suspiria, The card player, Inferno, Tenebre and many more.

The target audience for the Honey traps are young urban adults/ teenagers aged 15-25 years old, both sexes that also appeal to the soundtrack in relation to the film.

MARKETING

The marketing tools that have been used to promote the film to different audiences are: Facebook, Twitter, Tumblr, youtube trailer, posters and BBC interviews.

Honey trap - Exhibition

Exhibition

Exhibition is the showing of the film or presenting the final pieces of a film for the audience to finally see. The exhibition will include the target audience which are urban adults of 25+. The film may also appeal to young urban adults of 15-25. It could appeal to people that relate to the area the area the movie is set in or filmed in and the situation/story or are familiar with artists in the film's soundtrack.

This film will be released nationwide or locally as it is a independent film that didn't use a very large budget. This means that the film will have to reach out harder to it's audience.
The film was originally shown on 17th October but will be released properly in cinemas in February 2015. The film will be released in independent cinemas such as the vue cinemas. 

The BFI also helped to promote and exhibition this film because it is a film organisation in London which is well known. This would help promote and further spread the movie by promoting the film through festivals and the film industry.

Honeytrap Marketing

Marketing

Marketitng is to do with how your selling your product. As this is an independent film the writers and director had to crowd source in order to make enough money to make the film. The target they where aiming for was £75k and they made around £40k along with other websites in which they crowd sourced.

The film was elped funded by Indiegogo and the walcot foundation who gave a £20k grant to help make the film. This shows that the film was a temple film. A temple film is a film which is guarenteed to make lots of money even before it's release. These moies are usually Dependent films.

The original budget of the film was £1 million.

The film used the BFI to help them promote their film to futher target audiences as the film industry is well known. They also used social media/networking such as facebook, twitter, Youtube, etc.

Also they used the BFI to help promote their film because it is a film organisation in London which is well known. This helps to promote and further spread the movie by promoting the film through festivals and the film industry.

         

http://prezi.com/0nfar98yvscx/edit/#1_24309637

Honey Trap Case Study

PRODUCTION

The director Rebecca Johnson based the independent film on a true story. She based the story in Brixton and in the production process she found a producer named Sarah Sulick who ntroduced her to two production companies : Fierce Production and Bright Picture

Honeytrap is an independed film therefore they had to find a way to fund the film , the had a budget of under £1 million and they were funded by online campagins and a generous donation from Walcot foundation.

Rebecca Johnson wanted to create an authentic feel to the film therefore she found her cast through street castings around Brixton (the setting of Honeytrap) and workshops and theaters around the area. She mainly did this to ensure the cast had something to do in their summer instead of doing other badly influenced things.

 Due to their low budget the technology used was not very advanced. They used ADR, Grading, Sound Design.

DISTRIBUTION

The film was distrubted by Anchoy Bay


The target audience of the film for Honeytrap is 15-25 year olds of both genders who can relate to the film . Also people who enjoy music in relation to the film.

Other films they have distributed are :
Top Girl
Black Sales

The film will be relased locally or nationwide as it is a independent film, it is said to be relased on the 17th of October in the UK and relased in independent cinemas and film festivals.

MARKETING

Honeytrap had Facebook pages, Twitter Pages and Tumblr Blogs dedicated to their film further more Urban music blogs and networking sites that involved knife crime also promted the film.
They posted a trailer on Youtube where is had over 6,000 views from the 10th of June to today

A sound track was made by Blake Music ,  A rapper named Skuillar created a sound track expecially for the film , this was the synergy for Honeytrap.

The film was premiered at the BFI film festival.
The film used techniques such as marketing it through social networking sites as this was an easy technique for the teenage audience. 

EXCHANGE 

The film has only been released at the BFI film festival on the 17th of October 2014, however it is due to be released nationwide in February 2015 in 2D format. 

Due to the film not being released yet it does not have a box office value.